Introduction

Generating excitement for any program can be one of the biggest challenges. After all the hard work that goes into building your program, you'll want to make a strong impact at launch to encourage sign-ups!

By the end of this module, you'll be able to:

• Effectively communicate the "what" and "why" of your program to potential mentors and mentees
• Save time by leveraging assets you already have
• Include key information in your promotional materials

Marketing your mentoring program

Conclusion

Marketing your program can be as simple or as detailed as you choose. The key is to target the right people with the right messaging. Revisit your program's goals to remind yourself of the "why" when crafting your recruitment campaign. While it may seem like a lot to manage, there are many existing assets you can utilize to help recruit participants and save time in the process.

Download the marketing and program recruitment guide.

In the next module, we'll go through some launch FAQs.